Digitalization is often seen as challenging and a bit loose. Is digital technology relevant to our business? Do we address digitalization and necessary changes correctly? Do we even understand digitalization and what to prioritize? How do we create a relevant digital agenda and strategy for our company with our specific circumstances and how do we secure a higher return on our initiatives?
At a closed meeting, the Prime Minister Göran Persson simply put his finger in the air and estimated the future cost of replacing the ten Swedish nuclear power stations to be €100 bn. Today, 15 years later that estimation of cost for electricity produced still holds, regardless if it will be nuclear, hydropower, wind power or any other combination of electricity production that will replace current Swedish nuclear power stations.
Salesforce is one of the business stars of today. The company was founded 16 years ago with the aim to produce and sell an online Customers Relationship Management system in the cloud. A typical SaaS business. Not many people know however that Salesforce with its easy to understand webpages is not really a startup any more but has more than 16.000 employees of which most of them are engaged in marketing and sales, not product development or product maintenance.