We have an old Swedish saying on family businesses; “förvärva, förvalta, fördärva” that translates to above heading. This refers to the challenges meeting three consecutive generations of business owners.
Digitalization is often seen as challenging and a bit loose. Is digital technology relevant to our business? Do we address digitalization and necessary changes correctly? Do we even understand digitalization and what to prioritize? How do we create a relevant digital agenda and strategy for our company with our specific circumstances and how do we secure a higher return on our initiatives?
Often the “digital” falls on the CIO only, sometimes a Digital Chief is appointed, a “innovation lab” is started and the topic “digital” is emphasized at management conferences, while at large business continues as usual. But don’t worry, it’s a good start.