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Tagg: Products

Is product push and customer engagement contradictory?

Salesforce is one of the business stars of today. The company was founded 16 years ago with the aim to produce and sell an online Customers Relationship Management system in the cloud. A typical SaaS business. Not many people know however that Salesforce with its easy to understand webpages is not really a startup any…
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Improving processes and customer offerings – that’s the ‘digital’ action

Often the “digital” falls on the CIO only, sometimes a Digital Chief is appointed, a “innovation lab” is started and the topic “digital” is emphasized at management conferences, while at large business continues as usual. But don’t worry, it’s a good start.

Why digital and new customer behavior is not another tech bubble

GE’s CEO Jeff Immelt recently stated in a post in the Business Insider UK: “Let’s finally end the debate over whether we are in a ”tech bubble. There has been talk of a bubble going back to 2011 and it continues to rage today.

Another credit card anyone?

Imagine setting up a convenient and easy to use payment solution, superior to any bank or global credit card network. Making the codes, the API’s and a modern mobile interface with great user-experience is not that challenging. Hosting services are almost for free and a true commodity.