This post intends to give a quick view on why business valuation comes to different results on seemingly similar businesses. Making a financial valuation gives a gross indication, but a number of adjustments needs to be made. Those are the judgment calls. It has nothing to do if being a valuation of a running business, a corporate sale or for new funding.
Two focus areas are predominantly important when creating value and moving the business forward. Eventually to the next level. Sales traction and sales stability is the oxygen and blood of the business.